Anti-Rush Campaign Was in the Works
Wonder how the left was able to mobilize so quickly on the Rush Limbaugh boycott? According to the architect behind it, Media Matters online strategy director Angelo Carusone, the project was actually created in 2009, but stayed inactive until the Sandra Fluke controversy boiled over (via Legal Insurrection):
I started Stop Rush in 2009, 2010, and when I went to register the domain, I saw that Rush owned StopRush.com….
The Beck work was working, and I kind of froze the Rush work, and experimented with it a little, to get a sense of who Rush’s advertisers were and what their comfort level with him was. It was definitely valuable, and I am glad I spent some time doing it. It has informed the work I am doing now.
Legal Insurrection’s William Jacobson connects the dots on the story most of the media missed: that the entire Limbaugh boycott was pure, undistilled Astroturf.
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